Department stores are really upping their game when it comes to beauty products and one store in particular is pulling out all the stops. Selfridges beauty hall on Oxford Street has become one of my favourite beauty destinations and I love how they constantly evolve the retail experience with new beauty concessions and now stock brands you couldn’t normally pick up so easily in the UK.
The most exciting new addition is a whole section dedicated to NYX cosmetics (if you don’t know this brand check out their lip and contour products are handbag must haves) and new brands including Zoeva Cosmetics, My Kit co for makeup accessories and Korean skincare Too Cool for School are now available in store.
If you fancy more than a retail experience, there are treatment areas with Cowshed and Facegym, Nailsinc bar for a quick mani, a Blink Brow bar and Hershesons to add a blow dry on top – not to mention the makeovers with the various brands on the make-up for with MAC, NARS Charlotte Tilbury etc. If you have an occasion coming up having all these services in one place makes getting ready for your night out a breeze, but this beauty hall is one to keep an eye on for new beauty treasures you can’t find anywhere else.